The Toronto Independent Theatre Coalition (TITC)

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I first had the idea for the Toronto Independent Theatre Coalition (TITC) 5 or 6 years ago. I had recently started up Bygone Theatre, and was watching what other indie groups were up to in an effort to figure out a growth strategy (aka what the hell I was doing). The first thing that became glaringly obvious was that it’s nearly impossible to grow a successful theatre business on your own. Especially in a city as expensive as Toronto.

Don’t get me wrong, theatre is first and foremost an art, but if you ignore the business side, the part that helps you find sponsors, partners and audience members, then no matter how good your art is, you’re not going to be around long enough for anyone to see it.

It’s nearly impossible to grow a successful theatre business on your own…(and) if you ignore the business side…you’re not going to be around long.

As indie artists, we are often stuck in a Catch 22 kind of hell;

You need advertising to bring in audience members, but you need audience members to make the money you need for advertising.

You need experience to get sponsors & grants, but you can’t get experience because you don’t have sponsors or grants to help you get started.

…and so it goes.

The theatre community is so small, but when it comes to companies connecting and supporting each other, suddenly there was all this distance between us.

While it’s hard to say just how many indie theatre groups there are in Toronto, I heard once that there are approximately 350 in the city. That’s huge. Yet there didn’t seem to be any kind of network set up to help those artists connect and help each other grow. The theatre community is so small, but when it comes to companies connecting and supporting each other, suddenly there was all this distance between us.

Why is that?

One of my least favourite parts of the theatre community is this strange belief some seem to have that we are somehow in competition with one another. It’s seldom if ever said out loud, but you feel it when friends with their own companies don’t bother to share your show info, when people hesitate to do a program ad swap, or one someone comes up with the great hashtag #indieunite and yet it never seems to be used by companies actually trying to support each other.

I have always wanted to change that. So, here is my official attempt.

The goal of the TITC is to provide a space for artists and companies to come together and do what we all should have been doing from the beginning; supporting each other. This can be by sharing resources like access to rehearsal space, props or costumes, or by doing labour swaps when there’s multiple companies without the funds to pay artists properly. In addition to that, each member company must agree to share, via all their social media networks, each other company’s show and audition info. If a company isn’t living up to their end of the deal, they get booted out. Only team players here.

So why make this an official thing? Why insist on the membership survey, track social media numbers and hold groups accountable? Why not just continue to share and work with those you already know?

The answer — strength in numbers.

The goal of the TITC is to provide a space for artists and companies to come together and do what we all should have been doing from the beginning; supporting each other

This is where we as indie artists can start to grow our companies as businesses. When you contact a potential sponsor, say a car dealership, chances are you are trying to convince them that supporting you will be good exposure. You tell them to think of it as a marketing investment — give us some money for our show, we give you a shout-out on our social media, all our followers see how great you are! Only, as an indie company you likely don’t have a huge following.

Currently, we have 9 Company Members at the TITC; that’s after about a week of applications being open. And to give you an idea of how much of a difference that can make for members already, note that, on average, each company has 646 Twitter followers, but combined? That number jumps to 5818. And we’re just getting started. Plus, that doesn’t include the following the TITC itself is now starting to grow…

We are stronger together.

Together, we have access to some of the best indie talent in the city.
Together, we have social media numbers and followers large enough to get sponsor’s attention.
Together, we can pool our funds to advertise a central hub where all the indie shows can be promoted on a large scale.

…and so it goes.

There are no membership fees required to join the TITC, all we want is your willingness and commitment to grow this community with us. It takes about 3 minutes to apply, and you can do so here. If you want to know more about what membership entails, you can find that here. And if you want to know what we have planned next, you can learn that here.

If you like the sound of the TITC, please take a moment to check out our website at www.thetitc.ca, to follow us on Instagram or Twitter, and to like us on Facebook. Share this post! Send links to your theatre friends! The more of us there are the more we can do.

#indieunite

To keep the TITC free we need some help raising funds for start-up costs. Want to help support Toronto’s indie theatre scene? Please visit our GoFundMe page and give if you can.

REVIEW: The LOT’s “Dreamgirls”

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There’s no denying Dreamgirls is a tough musical to pull off; large cast, flashy sets, tons of costume changes and vocal scores meant to mimic the great Diana Ross & the Supremes, make for a show that is difficult at best. The production currently playing at the Lower Ossington Theatre does an adequate job, but as I have found with all the shows I’ve seen at the LOT, it’s inconsistent, and while they have some top-notch talent, there are others that leave more than a little to be desired.

Bobby Daniels shines as Curtis Taylor Jr., the car salesman turned agent. His smooth voice is the strongest of the male cast, and for the most part, his acting was solid as well. I did question his intention in some of the more serious scenes where he came across more melodramatic than sincere, but overall I think his casting was a wise choice.

Kyle Brown stole the show as the soulful Jimmy Early. His voice wasn’t quite strong enough to hit some of the harder notes, but what he may have lacked in vocal strength he more than made up for with his electric stage presence. He had enviable dance skills, and made a thoroughly believable character, especially in his second-act solo piece; Jimmy does indeed “got soul”.

I was surprised by the casting of Krystle Chance as Effie White, since much is made of the character being grossly overweight, and yet Chance was a fit, curvy beauty in her sparkled gowns. Personally, I would have padded her out some, as it changes the story to have her being switched out of the lead role over her weight when the actress is barely any bigger than her co-stars. Still, the attitude and vocal range made her a good match, and she wowed in numbers like “One Night Only”.

Other notable mentions go to Amanda Mattar as Michelle, Effie’s replacement in the Dreams, who had a lovely voice and a really magnetic stage presence, and to Alinka Angelova as Lorrell, who really found her voice in the second act. My favourite number of the whole show? Stepping To The Bad Side, beautifully sung and choreographed; I got chills.

Overall, the directing by Saccha Dennis was simple but effective. The stage movements were slick and well choreographed to move through the rapidly changing scenes. However, it seemed as though not enough time was spent on the character work, something painfully obvious in scenes like “You Are My Dream”, where there was a total lack of chemistry.

Costuming a show of this size is quite a feat, but I would have liked to see some more authentic and better fitting costumes; the sparkling gowns were lovely, but didn’t seem to fit the actresses. Kudos to lighting designer Mikael Kangas for his beautiful work, he really effectively changed the look of each scene and moved things effortlessly from “stage lights” to “real lights”, without anything ever looking cheesy or fake; really well done. Sound designer Curtis Whittaker might want to re-check some of his levels, as I found much of the dialogue difficult to hear.

In the end, I’d recommend the show. It has its faults, but it’s a big musical with a lot of fun songs that will have you dancing in your seat. Great for a fun night out.

-E.

Toronto Fringe Festival Review: 32 Short Sketches About Bees

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Clear Glass Productions’s performance of 32 Short Sketches About Bees is a fast-paced mash-up of ridiculous scenes all tied together through the incredibly simple (but surprisingly diverse) theme of “bees” (or “Bea”, “B”, “be”… you get the idea). Playing now at the Toronto Fringe Festival. Check out another one of my 2017 Toronto Fringe Festival reviews via Mooney on Theatre.

Toronto Fringe Festival Review: Caitlin & Eric Are Broken Up

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“You can’t be that attractive and funny” — well, not unless you’re Caitlin Robson and Eric Miinch. Catch the comedic duo in Caitlin & Eric Are Broken Up, produced by Squeaky Wheel, and playing now at the Toronto Fringe Festival. Check out another one of my 2017 Toronto Fringe Festival reviews via Mooney on Theatre.

Toronto Fringe Festival Review: Adult Entertainment

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Sex, violence and morality battle it out onstage in George F. Walker’s Adult Entertainment, produced by Triple ByPass Productions and playing now at the Toronto Fringe Festival. Check out another one of my 2017 Toronto Fringe Festival reviews via Mooney on Theatre.

Toronto Fringe Festival Review: Fastcar Man of Action

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Want to catch a show that completely encompasses the spirit of Fringe? Don’t let the prospect of a one-man show with audience participation scare you off;  Fastcar: Man of Action (produced by blind fool productions) is a delightful trip through the absurd, playing now at the Toronto Fringe Festival . Learn more via my Mooney on Theatre review.

 

REVIEW: Dan’s Inferno

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You may have seen versions of Dante’s Inferno before, but I doubt you’ve seen one with a talking toilet, and while we’ve all seen plays about the regrets we have at the end of life, chances are you haven’t seen one as strangely funny and sincerely touching as Dan’s Inferno, playing now as part of the 2016 Toronto Fringe.

The show comes from the minds of Toronto’s Fratwurst comedy troupe, and features the talents of Eric Miinch (Fratwurst), Josh Murray (Fratwurst, Second City Education Company), Evan Arppe (Fratwurst, Host of The Watchllist on CHCH), Natalie Metcalfe (2 Humans, CBC-True Dating Stories), Lance Byrd (The Weaker Vessels), Peyton LeBarr, (Twelfe Night- Ale House Theatre) and Chris Murray (Chaisse Gallerie- Red One Collective). It’s a story about Dan (Miinch), a young man who wasted his life on Earth but finds purpose in what comes after. Sound typical? A bit. But the twisted collection of characters (trolls, the aforementioned talking toilet, aptly named John) will keep you guessing and, frequently, laughing til it hurts.

The overall structure of the play is a little odd; at times it feels like sketch comedy, at times it’s a mini musical, and thrown together are cleverly crafted typical theatre moments (artistic transitions, moments of sweet sincerity) mixed in with absolutely absurd, almost improvised (sounding) comedy. As a whole it may require a little further polishing, but I can honestly say I thoroughly enjoyed it.

Highlights include some far-too-relatable songs by wannabe actress, Beatrice (Metcalfe); Purgatory babies soaring through the air and subsequently being torn limb-from-limb by Dan, desperate to go to Hell (Miinch); and a wonderfully timed lighting cue in which everything pauses so that a man and his dog can have a final goodbye before a second, sudden death (kudos to stage manager Maddox Campbell on the timing there).

I think this is the type of show best taken as-is and enjoyed. If I give it a lot of thought, I could pick out some issues, but the fact of it is I laughed through most of it and left with a smile on my face, something unfortunately difficult to do with many sketch shows, not to mention Fringe productions.

Verdict: Very weird, very fun – check it out.
Rating: 4/5 stars

Check out my Fringe Picks post for showtimes and more details.