Design Inspiration – Colourful Teens

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I’ve got a lot of fun design projects on my plate this week and I’ve been looking at so many pretty inspiration pics I can’t help but share them.

I won’t share what exactly these are for before the project is done, but here’s a look at my  inspiration for my first project, something designed for teens and meant to look modern, non-gender specific, and fun.

I started by trying to figure out what the hell it is that teenagers like these days. With my 10 year high school graduation looming, I have come to the sad realization that I am no longer “hip”, so I started by basically crossing off anything I remembered from my high school days (though apparently not from my childhood, as the 90s is totally in, for some reason). The fact that kids now grow up with the internet & social media doesn’t help when you’re trying to figure out something like this, because they have constant access to the newest & coolest things, so I think trends change much quicker than they did when I was a teen. I asked around to some of my friends with younger siblings, did an incredibly lame google search, and came up with an overview that may not be exactly what is popular, but at least I don’t think it looks outdated.

I started with TV shows – two that were suggested to me? Adventure Time and Bojack Horseman.

I’ve watched a little bit of both, and frankly I don’t see the appeal of the writing or story, but I can get behind the colourful, quirky, cartooning. Cute things that are gross, evil/gross things that are cute, everything is hyperbolic, everything is the biggest, brightest, most extreme it can be; I see how that would speak to teens.

What’s the other thing that you think of when you think of teenagers? Memes. Now, I can’t exactly do a meme for this project, for one, because that’s not how they work, but also I don’t want to minimize the serious aspect of it. So let’s look at what all memes have in common;

  1. They are written in all caps
  2. The font used is Impact
  3. The writing is white, and has a black outline
  4. Many of them are square

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When you break it down like that, it’s pretty easy to see how you can incorporate elements that are in what teens use, like & share daily into something you want them to interact with that way.

So next I start looking at patterns and colour palettes that seem to fit both what I see in those examples, and what I think will speak to what I’m trying to make. Here’s a few examples;

Bright, high contrast, but no primary colours. Everything has a sort of warm feel to it, whether it’s bold or pastel, it all makes me think of some kind of yummy tropical drink.

I try to not look at too many finished projects because I don’t want to get something in my head that I will accidentally rip off in some way, but to make sure I’m on the right track, I head to Behance.

Absolutely LOVE this work by Mat Sesti – cartoonish but not child-like, hot explosive colours, bold and eye-catching. You can see his entire project on Behance.

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Another great find on Behance is this beautiful work by Roberto Leon – I see a lot of hand drawn typography on things aimed at teens, and I love the way he works in bright colours, expressive photography and hand lettering. I think this idea could work well with the project I’m doing, as it is a series that focuses on many individuals, and this would be a good way to keep the whole thing feeling uniform, while being able to showcase what is unique about each one. See the whole thing on his Behance profile.

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So there’s my little inspiration board for today’s project. I’ll post the finished work in the upcoming weeks and we can see if I stuck with my first instincts!

All for now.

E.

Another Theatre-Filled Year – Looking Back at my 2015

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Skimming the blog that I wrote about this time last year I can’t believe so much time has gone by. I think we always start off a new year feeling positive and optimistic, and things rarely turn out the way we expect, for better or for worse.

I’ve certainly had my share of crappy moments this year, but when I sit down to write something like this, a summary in a few hundred words of several hundred days, I find that the things that stick out are still mostly positive. Why? Simply because while I can trace a positive experience back to every negative one, I never do the opposite; who cares what bad seems to follow from a good thing? Chances are, they aren’t really connected, and would you trade that good moment if it meant maybe not enduring the bad? When it comes to the negative, sure, it sucks. And honestly, if I were to just count them, this year has been mostly negative. However, with each and every bad moment I can follow it through and see how it played a crucial moment in the best times I’ve had this year. Flawed, contradictory logic? For sure. But whatever. If it gets you to the start of another year looking forward to the good things rather than dwelling on the bad, well, then, I don’t think anyone should complain.

So on that note, here’s a happy summary of all my fun-filled theatre experiences of 2015 – a reminder to you, and me, of all the good parts of the year and the bright things ahead.

A Dark New Musical

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I started off the year working on a new musical with one of my best friends. Those who know me likely know that it didn’t go as planned. At all. Still, in keeping with the positive theme of this post, here is what good did come from it;

  1. I met some amazingly talented people and was lucky enough to make some really great new friends. Theatre is all about connections and I made some good business ones there as well.
  2. I helped to create and produce an original, full-length musical, something that, not only had I never done before, but, regardless of how it turned out in the end, is a pretty big accomplishment in itself. I can’t tell you the number of hours put into that show, how exhausting it was on so many levels, but despite that I came out of it not jaded, not angry, still loving theatre and still loving the people I worked with. Anyone who has heard all the inside stories knows that that fact alone is nothing short of a miracle! It also tells me that, yes, I am in the right business.
  3. I got to visit NYC again for a little over a week. One of my favourite cities, I love going there and am trying to make it a goal to visit at least once every year.
  4. For better and for worse, I got to see the true colours of a lot of people, and I think that’s a very valuable thing to discover. For the most part, I was proud and very happy with what I saw, and for the rest, well, lesson learned.

I Wanna Be A…Producer?

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Conor, Kenton, Matt & myself

As I think I’ve said before, I started off producing purely out of necessity; there aren’t a lot of people out there who get excited by budgets and spreadsheets and who would prefer to stay behind the scenes, keeping everything running smoothly while most of the groups asks each other, “what do producers do, anyway?”. I had produced all of Bygone’s shows but not given much thought to doing it outside of that, until a friend of mine (who almost NEVER gives compliments) told me he thought I was good at it, and that it was a path I should follow. I took that to heart, as I do just about all that he says, still, I didn’t think there would really be any opportunity as I felt producers must have some sort of skill that I was lacking (although I wasn’t really sure what that would be).

In early February 2015 I started working for Theatre 20, initially without any title, just happy to be earning a living working in theatre in some capacity. When they decided what my role would be I was surprised to be given the title of Producer, but when they explained what I would be doing and why they thought that was the right role I realized, heh, that is what a producer does, that is what I’ve been doing and maybe this all isn’t as unattainable as I thought.

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35mm: A Musical Exhibition, Toronto Premiere, May 2015

A few months later (on a project outside of T20) I was the Assistant Producer for the Canadian premiere of 35mm: A Musical Exhibition and I found myself working on a show that starred an actress I had eagerly seen perform (and gotten an awkward fan photo with) about 10 years before. Small world, eh? And again, maybe not as impossible as I had thought.

Things with Theatre 20 didn’t work out but here again I learned some valuable lessons; don’t take people on their word. Don’t trust in someone just because you feel they are a “good person”. And when it comes down to it, it IS worth sticking to your guns and having a say, just make sure you get everything in writing so that if it comes back to bite you, you can prove that you were the one coming from the right place. I hope to be able to go into all of this in more detail in the new year.

What working with T20 did do, besides teaching me the above lessons, is give me the confidence to say, yes, I can be a producer. And so I went into those musicals feeling like I knew what I was doing. And I continued to put together Bygone, slowly easing more and more into a producer’s position. It also encouraged me to apply for the Assistant Producer position at Tarragon; I start there in the new year.

Bygone Theatre – INCORPORATED

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We didn’t change the name, didn’t add an “inc” or anything to it, so I guess most people would never know anything changed, but this year we applied and were granted non-profit incorporation status for Bygone Theatre and I couldn’t be happier. Granted, I have yet to make any money off this company (the shows with profit have directly financed the following shows – I don’t get paid for any of my work), BUT I can still say that at 26 years old I now own and run my own company, which is pretty nifty. Being non-profit meant I needed a board of directors and I am fortunate enough to have gotten an amazing team. Not only are they talented, with artistic opinions I respect, and a motivation and drive necessary for the company’s growth, they are great people and great friends. I think we’re set up well for the new year with this group at the helm.

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Bygone Board – Elizabeth, Conor, Elizabeth & Leete

More Freelance Work

As I did more work for my own company and other’s, I was surprised to find people actually liking what I’d done (who’d a thunk it?). I started doing some web design for friends and found that I liked it a lot. In the new year, I’m signing up for some more technical courses so that I feel qualified to advertise myself as a web designer, but already the encouragement I’ve gotten is great. Maybe this year some of that work will actually turn a profit!

True-Blue

As I’ve sort of said already, if I had to summarize this year with one general theme, one “lesson learned”, it would be knowing now who to trust (and not to) and who my true friends are. In some cases, it was obvious. In others, I was pleasantly surprised. But all round I’ve found that time together or apart has no baring on a friendship; it’s the quality of the person, not the quantity of the time spent together, and someone you’ve known for 12 years can cease to be a friend in a blink of an eye while someone you’ve known for 2 months can become your main source of support. I’ve been surprised by the kindness and generosity of a few people in particular, and in addition to knowing that I will pay them back as soon as I’m able, it’s also encouraged me to spread the love to some strangers. Not everyone is lucky enough to have friends like these, I know, so it’s time to share some of that luck.

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What’s Next

I start my job as Assistant Producer at Tarragon Theatre on January 5, 2016. To say I’m excited would be an understatement. I’m grateful for the chance to work with one of the most respected companies in the city, and know that at the very least, I will work with some talented people whose careers I aspire to. I’m sure there’ll be much more than that, but I’ll save it for when I actually start working there.

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With Bygone, I’m working on making the Retro Radio Hour a regular program and talking to some of those involved about how we can make it tighter and better; we’ve got some great ideas brewing. As well, I will be directing another show, something I’ve really missed doing for the past year, when we mount Wait Until Dark. Plus, I am finally getting the chance to produce Vaudeville Revue, something I have been thinking about for the past 3 or more years. This is the year to set down our guidelines, to make an impression, to prepare ourselves for the 2016-2017 season, which will be our first fully-scheduled regular season. Lots of work, but I’m ready – bring it on.

So to everyone who has been a part of this year, thank you. Regardless of what our interaction was, what our current relationship is, you all helped to shape a year that has been the one with the most personal and career-related growth in…I don’t even know how long. The positive moments inspire me and the negative ones push me to drive forward and prove that this year can be better. Let’s see what 2016 has in store.

-E.

Spoken.ly – The Easiest Way To Create Pretty Quote Graphics, Fast

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I came across an awesome new site the other day, spoken.ly. It’s a very simple concept; type out a quote, choose a pretty background and a font style/layout, and ta-da! Pretty little quote graphic, like so:

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53d31331e3e3349607ae91b0A lot of people are using them for song lyrics, inspirational quotes etc., but I think it’s a great way to throw out some show quotes when trying to advertise a play. So far I’ve made a couple for “No Visible Scars” and one for the upcoming Bygone Theatre production of “Rope”. Many more to come I’m sure.

So check it out if you want to make something pretty for your show (or anything else) but don’t have the time/patience/talent for trying it in photoshop.

-E.