I’ve got a lot of fun design projects on my plate this week and I’ve been looking at so many pretty inspiration pics I can’t help but share them.
I won’t share what exactly these are for before the project is done, but here’s a look at my inspiration for my first project, something designed for teens and meant to look modern, non-gender specific, and fun.
I started by trying to figure out what the hell it is that teenagers like these days. With my 10 year high school graduation looming, I have come to the sad realization that I am no longer “hip”, so I started by basically crossing off anything I remembered from my high school days (though apparently not from my childhood, as the 90s is totally in, for some reason). The fact that kids now grow up with the internet & social media doesn’t help when you’re trying to figure out something like this, because they have constant access to the newest & coolest things, so I think trends change much quicker than they did when I was a teen. I asked around to some of my friends with younger siblings, did an incredibly lame google search, and came up with an overview that may not be exactly what is popular, but at least I don’t think it looks outdated.
I started with TV shows – two that were suggested to me? Adventure Time and Bojack Horseman.
I’ve watched a little bit of both, and frankly I don’t see the appeal of the writing or story, but I can get behind the colourful, quirky, cartooning. Cute things that are gross, evil/gross things that are cute, everything is hyperbolic, everything is the biggest, brightest, most extreme it can be; I see how that would speak to teens.
What’s the other thing that you think of when you think of teenagers? Memes. Now, I can’t exactly do a meme for this project, for one, because that’s not how they work, but also I don’t want to minimize the serious aspect of it. So let’s look at what all memes have in common;
- They are written in all caps
- The font used is Impact
- The writing is white, and has a black outline
- Many of them are square
When you break it down like that, it’s pretty easy to see how you can incorporate elements that are in what teens use, like & share daily into something you want them to interact with that way.
So next I start looking at patterns and colour palettes that seem to fit both what I see in those examples, and what I think will speak to what I’m trying to make. Here’s a few examples;
Bright, high contrast, but no primary colours. Everything has a sort of warm feel to it, whether it’s bold or pastel, it all makes me think of some kind of yummy tropical drink.
I try to not look at too many finished projects because I don’t want to get something in my head that I will accidentally rip off in some way, but to make sure I’m on the right track, I head to Behance.
Another great find on Behance is this beautiful work by Roberto Leon – I see a lot of hand drawn typography on things aimed at teens, and I love the way he works in bright colours, expressive photography and hand lettering. I think this idea could work well with the project I’m doing, as it is a series that focuses on many individuals, and this would be a good way to keep the whole thing feeling uniform, while being able to showcase what is unique about each one. See the whole thing on his Behance profile.
So there’s my little inspiration board for today’s project. I’ll post the finished work in the upcoming weeks and we can see if I stuck with my first instincts!
All for now.